Jermaine Dupri Says The DJ Is Dead

June 2, 2008

The ever controversial Jermaine Dupri declares that the DJ is dead.  He talks about the self-promotion of DJ’s and their lack of focus for helping new artists.  Not necessarily sure if I agree with JD that a DJ is obligated to promote others without promoting himself.  Wouldn’t this be considered a form of cross-promotion, which is encouraged by most mainstream marketers?  Isn’t a DJ better able to help new artists when his/her product and name is more prominent?  What do you think?

[Via No ID vs Trackster]

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