Are You Making Music Or Making Hits?

September 27, 2008

gold_platinum_records.jpg

There’s a huge difference in being involved in the process of making music and making hits (i.e. navigating the music industry).  These are two distinctively different activities, which depending on your goals, should be approached with varying strategies.  While one concerns itself primarily with musical aesthetic, the other plays a game in which success is measured by sales figures and other monetary indicators.

On the surface this may sound like the age old argument of "keeping it real" vs. blowing up, but is it really wise to focus on making hits and generating revenue?  I’d be willing to argue that this very focus on becoming a star, succumbing to the latest sheep-like trends, and producing marketable, yet disposable music has significantly contributed to the fundamental problem of widespread consumer dissatisfaction and the resulting decline in music sales that currently plague the industry.

In the very near future, as alternative music distribution avenues truly come of age, labels will cease to be necessary in their traditional sense.  Consumers will no longer need to tolerate mass media outlets, blanket programming, and generic marketing campaigns to obtain their music fix.  Just think about how services such as Pandora, imeem, and Last.fm have already altered your own music selection and listening habits.  Now multiply that by millions of users and factor in even more possibilities a couple of years down the line. With trends headed towards catering to the tastes of individual listeners, it may not be a smart decision to focus you efforts on the masses.

Are you shooting at a target that has already past?  I’ve never been hunting, but I can assure you of the need to aim for where the target is going to be in the future rather than its current position.  Think about where you’d like to be in the next two, five, or ten years.  Now imagine where media is moving and how the two of you may possibly intersect.   Here’s the kicker… if you’re not willing to invest at least five years in making your music a true success, then perhaps it’s time to reevaluate your goals and do something else that you either sincerely enjoy or is at least guaranteed to monetarily reward your efforts.

Let’s think about it this way… the very nature of stardom, its competitive nature, and the sheer numbers involved, only a handful of people can achieve financial success as traditionally defined by the recording industry.  I know it sounds overly pessimistic, but the odds of you landing a deal, becoming a star, or appearing in an episode of Cribs are slim to none.  Take into consideration the changing environment of the music business along with future advances in technology, media distribution, and shifting business models; now you’ve pretty much written yourself a completely personalized recipe for failure.

Contrary to the opinion of the RIAA, clueless music executives, and pesky PR folks, there are no shortcuts to making great music and the general public is very much capable of discerning a sincere creative effort from a contrived marketing package.  Music derives from individual expression and is much more than a series of shortsighted, opportunistic marketing tricks, controversial YouTube videos, and slick MySpace pages.

Of course, what I’m really talking about is a fundamental issue of ethics, authenticity, and intent disguised as a technology and marketing rant.  Some questions to ask yourself:  Why bother making music at all?  What’s your purpose? 

Is stardom for the sake of stardom a goal that you find enriching?  Some may call it shallow, but if that’s your thing, there are plenty of other, much easier avenues to achieve your goal.  If your intent is to become rich beyond your wildest dreams; again, there are many other, more productive activities you could engage in. 

If your primary concern is to make great music, then by all means join the legions of passionate and creative individuals working to express his or herself by making authentic musical connections with like-minded listeners and musicians. The good news is that all the coming changes in media are completely conducive to artists, producers, and musicians looking to leverage technology and find a loyal audience truly appreciative of their efforts.  By focusing on making music, you’ve already defined your own success.

{ 2 trackbacks }

k cup filling machine
May 8, 2021 at 9:13 am
Xlnpharmacy.com
May 8, 2021 at 10:23 am

{ 36 comments… read them below or add one }

Bookmarks May 8, 2021 at 8:33 am

Make-up: 100% pure Moringa Oleifera leaves.

Also visit my website … Bookmarks

Reply

Bookmarks May 8, 2021 at 8:39 am

It offers all-natural vitamins, minerals as well as healthy protein.

My blog post – Bookmarks

Reply

uc san francisco plastic surgery May 8, 2021 at 8:40 am

It supplies all-natural vitamins, minerals and protein.

My homepage … uc san francisco plastic surgery

Reply

marble supplier Singapore May 8, 2021 at 8:40 am

Oh my goodness! Amazing article dude! Thank you so much,
However I am encountering difficulties with your RSS.
I don’t understand why I cannot subscribe to it. Is there anybody getting
the same RSS problems? Anybody who knows the answer can you kindly respond?
Thanks!!

Reply

atlanta dermatologist dancing during surgery May 8, 2021 at 8:48 am

Composition: 100% pure Moringa Oleifera leaves.

Here is my website: atlanta dermatologist dancing during surgery

Reply

denver ophthalmology center May 8, 2021 at 8:51 am

Moringa oleifera has couple of well-known side effects.

Also visit my homepage – denver ophthalmology center

Reply

Trainers May 8, 2021 at 8:55 am

I always spent my half an hour to read this weblog’s articles every day along with a mug of
coffee.

Reply

merge dragons Hack May 8, 2021 at 9:01 am

Aw, this was a very nice post. Taking a few minutes
and actual effort to create a superb article… but what can I say… I hesitate a whole lot and don’t manage to get anything
done.

Also visit my web-site … merge dragons Hack

Reply

atlanta dermatologist rap video May 8, 2021 at 9:01 am

Moringa oleifera has couple of known side effects.

My website … atlanta dermatologist rap video

Reply

Slot deposit pulsa tanpa potongan May 8, 2021 at 9:05 am

I am regular reader, how are you everybody? This article posted
at this website is actually nice.

Reply

https://www.diigo.com/user/cindyday03?query=newsmag.press May 8, 2021 at 9:07 am

Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! However, how can we communicate?

Reply

ophthalmologist Denver colorado May 8, 2021 at 9:10 am

It provides all-natural vitamins, minerals and healthy protein.

Feel free to visit my web page :: ophthalmologist Denver colorado

Reply

капельный полив галактика May 8, 2021 at 9:15 am

Hi, I do think this is a great web site. I stumbledupon it 😉 I’m going to return yet again since I book-marked it.

Money and freedom is the greatest way to change, may you be rich and continue
to guide others.

Reply

san francisco plastic surgeons May 8, 2021 at 9:55 am

Moringa oleifera has few well-known side effects.

My web site :: san francisco plastic surgeons

Reply

Atlanta dermatologist that accept Medicaid May 8, 2021 at 9:56 am

It supplies all-natural vitamins, minerals as well as protein.

Also visit my website – Atlanta dermatologist that accept Medicaid

Reply

atlanta dermatologist specializing in african american skin May 8, 2021 at 9:57 am

Moringa oleifera has couple of known negative effects.

Look at my web site :: atlanta dermatologist specializing in african american skin

Reply

denver ophthalmology center May 8, 2021 at 10:06 am

It offers all-natural vitamins, minerals and also
protein.

Also visit my blog denver ophthalmology center

Reply

bookmarks May 8, 2021 at 10:14 am

Make-up: 100% pure Moringa Oleifera leaves.

Here is my web-site; bookmarks

Reply

shadow sockets 添加ssr订阅 May 8, 2021 at 10:15 am

这家总部位于瑞典的提供商致力于确保用户的隐私和安全。 http://www.airportsandhotelsonline.com/

Reply

Bookmarks May 8, 2021 at 10:17 am

Composition: 100% pure Moringa Oleifera leaves.

Also visit my web blog … Bookmarks

Reply

moneylender company May 8, 2021 at 10:21 am

You could definitely see your skills within the article you write.
The arena hopes for more passionate writers such as you who aren’t afraid to mention how they believe.
At all times go after your heart.

Reply

Backlink May 8, 2021 at 10:24 am

Hello i am kavin, its my first occasion to commenting
anyplace, when i read this article i thought i could
also make comment due to this sensible post.

Reply

Bookmarks May 8, 2021 at 10:25 am

It gives natural vitamins, minerals and protein.

My blog post – Bookmarks

Reply

item365878362 May 8, 2021 at 10:28 am

It provides all-natural vitamins, minerals as well as protein.

my web site: item365878362

Reply

daftar ionclub May 8, 2021 at 10:43 am

I’ve read some good stuff here. Definitely value bookmarking for revisiting.

I surprise how much effort you set to create such a wonderful informative website.

Reply

https://social.msdn.microsoft.com/profile/keriblanco3/ May 8, 2021 at 10:51 am

I don’t even know how I ended up here, but I thought this post was good.

I do not know who you are but definitely you’re going to a famous
blogger if you are not already 😉 Cheers!

Reply

Free child porn videos and pre teen rape live streaming by chris sam May 8, 2021 at 10:58 am

Free pre teen rape live streaming and child porn pics, get in touch for free account info@betscripts.com

Reply

https://sketchfab.com/DianePatton5 May 8, 2021 at 11:04 am

I must thank you for the efforts you have put in writing this blog.
I really hope to see the same high-grade content
from you later on as well. In fact, your creative writing
abilities has motivated me to get my own, personal site
now 😉

Reply

bay Area Plastic surgery san francisco ca May 8, 2021 at 11:10 am

Structure: 100% pure Moringa Oleifera leaves.

Visit my webpage :: bay Area Plastic surgery san francisco ca

Reply

atlanta dermatologist 5555 peachtree dunwoody May 8, 2021 at 11:10 am

Moringa oleifera has couple of recognized adverse effects.

Here is my web site: atlanta dermatologist 5555 peachtree dunwoody

Reply

Training Webinars May 8, 2021 at 11:11 am

Undeniably imagine that that you said. Your favorite justification appeared to be at the net the easiest factor to understand of.
I say to you, I certainly get irked at the same time as other people think
about concerns that they plainly do not recognise about.
You controlled to hit the nail upon the top and defined out
the whole thing without having side effect
, people could take a signal. Will likely be again to get more.
Thanks

Reply

Ghost kitchens May 8, 2021 at 11:15 am

Thank you for sharing your info. I really appreciate your efforts and I will be waiting for your further
post thank you once again.

Reply

top dermatologist for african american skin in atlanta May 8, 2021 at 11:17 am

It offers all-natural vitamins, minerals and also protein.

Here is my blog … top dermatologist for african american skin in atlanta

Reply

agen togel online May 8, 2021 at 11:20 am

I am extremely impressed together with your writing skills and also with the layout to your
blog. Is that this a paid theme or did you
modify it your self? Anyway keep up the nice high
quality writing, it is uncommon to peer a nice blog like this one nowadays..

Reply

item365852698 May 8, 2021 at 11:23 am

Structure: 100% pure Moringa Oleifera leaves.

My web-site; item365852698

Reply

atlanta dermatologists black skin May 8, 2021 at 11:28 am

It gives all-natural vitamins, minerals as well as protein.

Also visit my blog post … atlanta dermatologists black skin

Reply

Previous post:

Next post: