A-Trak Discusses Indie Labels And Artist Merchandise

November 3, 2010

Al Lindstrom interviews DJ A-Trak as the DJ/producer/label owner discusses Fools Gold, the differences between indie vs major lables, and the benefits that new artists experience as a result of signing with an independent label rather than a major.

Notable Quote/Gems Dropped:

In this climate of the record industry, in order for a record label to survive, the label has to really be more than a record label. It has to be a lifestyle brand basically.

Part 2 after the break!

In the second part of the interview A-Track examines why it is so important for a record label to have other revenue streams besides music sales. He also emphasizes how vital artist and brand related merchandise is to the success of the modern recording label.


hazardouslee November 5, 2010 at 1:32 pm

very insightful good post

jnota November 5, 2010 at 8:30 pm

al lindstrom is the man and im glad he’s doing these videos that focus on the biz side of things. i used to work for his company ALMG a few years back. he does a lot of work and connects a lot of people behind the scenes … the guy literally knows any and everyone you would ever wanna contact in the music business on a personal level. good work, al.

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