Crate Kings » Producer Interviews » Oh No Incase Commercial: iPad Cases & Music Technology

Oh No Incase Commercial: iPad Cases & Music Technology

June 4, 2010


Protective case manufacturer Incase shows its mastery of new media by featuring an interview with Oh No. The producer talks about growing up with his brother Madlib, making beats with the iPad, technology, and the freedom to create.

All I do is kick that raw, raw stuff. That raw, nasty, gangreen go jump off a bridge, toilet bowl music, disgusting, nasty… that’s what I’m about. That rawness.

Related posts:

  1. Maker On Music Making Technology, Now-Again, Vinyl
  2. Crate Kings T-Shirts Now Available
  3. Akai MPC5000 OS 2.0 Released
  4. Follow Red Bull Big Tune Finalists on Twitter
  5. Swizz Beatz Street Science Commercial/PSA

{ 11 comments… read them below or add one }

J Hustle June 5, 2010 at 4:58 pm

So um yeah um cool & that man, you know fire an all dat…….but how about showing exactly how the iplod changes the entire 100 amazing years of music recording industry for the better?

If it ain’t broke……………….

Reply

bS June 6, 2010 at 2:22 pm

that korg ipad app as far as i know, CANNOT sample, chop, or even load up your own wavs. there is no way in hell he made that beat with the ipad.

plus the beat in the video is from the OhNo vs NowAgain album, which came out before the ipad was even released. SMH.

glad they are trying to get some paper, but comeon OhNo/Stonesthrow…don’t blatantly lie to the people.

FRAUD.

Reply

Kindly Copperfeel June 7, 2010 at 1:38 pm

I was thinking the same exact thing. I even went to the Korg website to see if the page for the app stated anything different (in regards to being able to load samples like in other apps like Intua’s Beatmaker).

Nope.

But yet, in the commercial that got it looking like he’s recording samples straight from the tables and ish.

It’s a shame the lengths people will go to make a buck.

But, I’ll say, if it was possible to load samples AND create original synth patches (not just some pre-loaded mess), I’d have been ordering my Ipad right now.

I BEEN looking for something to create beats with on the go that was intuitive.

Reply

juiceboxjackson June 6, 2010 at 5:27 pm

uhhhh, isn’t this video about Incase protective cases though?? He just happens to be messing around with whatever program that is…the cases look really sleek though…

Reply

bS June 6, 2010 at 11:26 pm

@ juiceboxjackson:

check the Stonesthrow page with this video, which is titled “OH NO MAKES SOME DISGUSTING, JUMP-OFF-A-BRIDGE, TOILET BOWL BEATS ON AN IPAD (VIDEO)”:
http://www.stonesthrow.com/news/2010/06/oh-no-makes-disgusting-beats-on-ipad-video

also, on the Incase website they have a page with info on OhNo which says: “Stones Throw recording artist Oh No uses the Korg iElectribe App on up to three iPads at a time to create his signature sound.” but then all the ohNo tracks they have on their page came out before the ipad was even released.
http://goincase.com/ohno/

exactly what part of his signature sound comes from the ipad?

just saying they really don’t need to fake like hes been producing on the ipad all this time. commercial would have been just as cool without all the pretending. why hype him as an ipad musician and then play old stuff that clearly isn’t made on the ipad?

Reply

ibn yasir June 7, 2010 at 1:07 pm

who da fuck is gonna get THREE. i repeat, THREE ipads just to make something really dope..?

Reply

Dizzle June 7, 2010 at 2:06 pm

the songs were obviously released before the iPad came out. he’s probably making beats on the iPad and working them into new music he is recording. do you really think new songs will have been produced already? there’s a difference between beatmaking and performing and produced songs for albums. the iPad is too new for anyone to be an iPad musician, but people are working with it.

Reply

Dj ILL One June 7, 2010 at 5:22 pm

There are videos where people are making beats with tha iPad. Chack YouTube and see.

Reply

Dj ILL One June 7, 2010 at 5:23 pm

I meant check lol.

Reply

Donnie Paquin September 16, 2011 at 3:02 am

Certified Internal Auditor Review from Morgan is founded on a combination of coursework and exam cram. If you get to be certified internal auditor, the certification improves your wages.

Reply

pokemon backpack pal March 14, 2015 at 11:27 am

hello!,I like your writing very a lot! percentage we be in contact extra approximately your
article on AOL? I require a specialist on this space to unravel my problem.
May be that is you! Having a look ahead to look you.

Reply

Leave a Comment

Previous post:

Next post: