The ever controversial Jermaine Dupri declares that the DJ is dead. He talks about the self-promotion of DJ’s and their lack of focus for helping new artists. Not necessarily sure if I agree with JD that a DJ is obligated to promote others without promoting himself. Wouldn’t this be considered a form of cross-promotion, which is encouraged by most mainstream marketers? Isn’t a DJ better able to help new artists when his/her product and name is more prominent? What do you think?
[Via No ID vs Trackster]