Al Lindstrom interviews DJ A-Trak as the DJ/producer/label owner discusses Fools Gold, the differences between indie vs major lables, and the benefits that new artists experience as a result of signing with an independent label rather than a major.
Notable Quote/Gems Dropped:
In this climate of the record industry, in order for a record label to survive, the label has to really be more than a record label. It has to be a lifestyle brand basically.
Part 2 after the break!
In the second part of the interview A-Track examines why it is so important for a record label to have other revenue streams besides music sales. He also emphasizes how vital artist and brand related merchandise is to the success of the modern recording label.